The Reilly Center for Media & Public Affairs offers an incredible opportunity for students to learn from practicing mass communication professionals at their four Lunch & Learn events each semester. Recently, Farrah Reed, the executive producer at WAFB TV and a Manship School graduate, stopped by to offer her insights on careers in broadcast and digital media.
Reed is a New Orleans native, who graduated from the Manship School in 2013 with a concentration in broadcast journalism. Growing up in New Orleans, the news was a large part of her life and she always knew that she wanted to be a part of it.
“I thought that I wanted to be involved with the reporting side of news but I liked producing better,” Reed said, “I love being behind the scenes, having an idea and getting to produce it and watch it come to life.”
Producing a newscast entails working closely with an entire newsroom team to gather information, assign reporters to various projects, handle breaking news, organize the flow of a show and all the information it will contain – from reporter stories to weather updates and traffic information to graphics to where the anchors will stand or sit during each part of the newscast.
Reed said the Manship School provided her with the tools that she needed to be successful in her career. When she first got to LSU, the Manship School felt personal to her, like a family. Reed shared that the Manship School cultivated her knowledge of communication and ethics. During her time at the Manship School, Reed was one of the producers for Tiger TV.
“I am thankful for Tiger TV because it resembles a real newsroom and allowed me to practice and build confidence while also providing a safety net for me to learn and make mistakes. When I graduated, I was prepared for the work force,” Reed said.
After graduating from the Manship School, Reed knew that she wanted to work in a top ten television market and made her way to San Antonio and Atlanta but missed the community feel of Baton Rouge and New Orleans. This led her to come home to Louisiana and return to WAFB – TV.
A typically workday for Reed starts with her coming to work at 1 a.m. to prepare the morning show that begins airing at 4:30 a.m. Her team usually arrives at 11 pm to monitor current events that have happened in the community and around the world that night. Reed plays a supervisory role and reviews the material that airs on WAFB’s morning show.
“I love doing what I do, I feel fulfilled, it feels like I’m doing a service to my community,” Reed Said.
Written by Brianna Jones-Williams